David Moyes succeeding Slaven Bilić as West Ham United manager is being memed into existence by the internet, Football Burp understands.

According to leading web analysts, the proliferation of Moyes memes on social media platforms such as Twitter is driving the move towards materialising via a phenomenon known as ‘meme magic’.

The process is believed to have played a major part in landing Donald Trump in the White House and could shape global events for many years to come if left unchecked.

One boffin said: “It’s such a powerful phenomenon that we might even see Moyes holding a beer on the touchline for his first game in charge.

“If they give it Giggs ’til the end of the season then we’ll know we’re really up against it.”