— repsaJ (@Jasipai) November 4, 2015
This is the bogus ‘missing person’ notification that West Ham co-owner David Gold retweeted, apparently unaware that the man pictured is Hammers winger Michail Antonio.
Antonio, a £7m deadline day signing from Nottingham Forest, has only played once this season, as a substitute in the 2-1 win at Manchester City.
While the assumption was that Gold thought himself to be doing a good deed in sharing the alert, there was of course the possibility that he was in on the joke all along.
After all, why wouldn’t he want to see a return on his investment?
However, his mistake appears to have been confirmed by the fact that he has since deleted the retweet.