The Lingerie Football League has launched and played an exhibition game at AJ Bell Stadium in Salford, home of Manchester United reserves, earlier this month.

Described as a feminist organisation, the league have a clear business plan:

Lingerie Football League UK (LFL UK) is a new organisation, playing football and fighting for gender equality. At LFL UK we pride ourselves on being role models for the younger generation, we are strong and fit, not soft and skinny and we have real passion for football. We train properly and we are extremely ambitious, dedicated women who play good football.

LFL UK believe that the beautiful game needs to face up to the ugly inequality of the huge gender wage gap. Women train as hard as men, women are as dedicated to the beautiful game as men so women should enjoy the same rewards.

LFL UK plan to bring about a football revolution in the United Kingdom, by playing in lingerie. LFL UK will increase public interest in women’s football so that women’s teams can play to packed stadiums, just like the elite men’s football teams.

More videos of the Lingerie Football League below: