VIDEO: Paddy Power steps up calls for goal-line technology at Euro 2012 with risqué ad

The Paddy Power Euro 2012 goal-line technology advert
Roy brought Joey Barton along after all (Image: YouTube/PaddyPowerVideo)

Betting site Paddy Power has released a rather rude video.

The idea is that beautiful women in Poland and Ukraine will be “fitted with goal-line technology”, so that new England manager Roy Hodgson can find out if and when any of his players defy the no-sex rule.

In fact Burp’s most memorable moment is at the end of the video, when “Uncle Roy” is angered after being alerted to a flouting of regulations.

Paddy writes:

The FA has finally decided it’s worthwhile having a manager, so it’s time to start thinking about Euro 2012. England were agonisingly dumped out of World Cup 2010 due to the injustice of a lack of goal-line technology (and four high-class strikes from the superior German team, but let’s not talk about that). We’re determined not to let it happen again.

Paddy Power called up our team of scienticians. They’ve been busy fiddling with their diodes and eventually came up with this fan-pleasing solution. We reveal the snazzy high-tech equipment that will dramatically improve Roy Hodgson’s chances of guiding England to victory in Poland and Ukraine. We Hear You!

Watch the full video below: