A TV station in Denmark have put together a series of short anti-Sweden adverts fuelling the country’s rivalry with their Scandinavian neighbours ahead of the first leg of their Euro 2016 playoff on Saturday.
The slogan behind Kanal 5‘s campaign is “Hvordan knækker du svensken?” or “How do you break off relations with Sweden?” and seems to encourage fans to demonstrate their hatred for the nation via the Twitter hashtag #MereEndEnKamp.
Kanal 5 have helpfully provided a few examples.
And some supporters have made their own contributions:
Gad alligevel ikk ha' den mere. #mereendenkamp pic.twitter.com/czIfMOnyZF
— Lars Blankensteiner (@Blankensteiner) November 11, 2015
Noget måtte ud inden weekendens opgør #dansve #MereEndEnKamp pic.twitter.com/yYwUn2nPev
— Sole Fab (@SoleFab85) November 11, 2015
Et billede siger mere end 1000 ord! #mereendenkamp pic.twitter.com/eqH3vvArKf
— Casper Valentin (@CasValentin) November 11, 2015