A TV station in Denmark have put together a series of short anti-Sweden adverts fuelling the country’s rivalry with their Scandinavian neighbours ahead of the first leg of their Euro 2016 playoff on Saturday.
The slogan behind Kanal 5‘s campaign is “Hvordan knækker du svensken?” or “How do you break off relations with Sweden?” and seems to encourage fans to demonstrate their hatred for the nation via the Twitter hashtag #MereEndEnKamp.
Kanal 5 have helpfully provided a few examples.
And some supporters have made their own contributions:
— Lars Blankensteiner (@Blankensteiner) November 11, 2015
— Sole Fab (@SoleFab85) November 11, 2015
— Casper Valentin (@CasValentin) November 11, 2015