Saatchi & Saatchi's Chelsea FC 'Get me a Sponsor' campaign
(Image: YouTube/FKK Firestarter)

VIDEO: How Saatchi & Saatchi helped Chelsea find a new shirt sponsor

Some extreme schmoozing of the people in charge of some of the world's biggest companies.


Discover the details of Saatchi & Saatchi’s award-winning Chelsea FC ‘Get me a Sponsor’ campaign that sought to find a new benefactor for the Premier League side with some extreme schmoozing of the people in charge of some of the world’s biggest companies.

Glitzy personalised videos were sent out and Yokohama Rubber Company were eventually confirmed as the new shirt sponsor.

The ad agency tell us more:

As part of the “Get me a Sponsor” campaign, 33 CEOs of some of the world’s busiest and most successful businesses were delivered a personalised aluminum case.

In the lid of the presentation case was an iPad showing a film starring them.

Through digital mapping, painstaking personal research and meticulous post production, the film gave them a tantalizing look at what their future with Chelsea FC might look like should they choose to become the next major club sponsor.

Of the 33 cases that were delivered, every single CEO responded personally.

On 26th February 2015 Chelsea Football Club signed a five-year deal with Yokohama Tyres, worth £40m-a-year, running for an initial term of five years.