This is the moment an Exeter fan eats horse manure in order to win a £40 bet before the Devon derby against Plymouth Argyle.
23-year-old Charlie Bamber chowed down on the “nugget of s***” having been encouraged to do so by his so-called friends, who gladly paid out on the challenge.
We then see him retching violently in front of horrified onlookers, including the policeman riding the horse, as his mates fall about with laughter.
Bamber had to spend part of his winnings on a toothbrush and toothpaste in a vain attempt to scrub away the taste of horse excrement.
Speaking to the Plymouth Herald, he revealed he used the entire tube of toothpaste – but to little avail, as the taste lingered and his girlfriend refused to kiss him for a month.
He also compared the texture of horse poo to that of Shredded Wheat, and says he probably would have carried out the stunt for free.
Read more: plymouthherald.co.uk